Lucky Guesses and Gut Instincts Might
Work for You, But Why Take That Risk?
Whether you are competing at the ballot box, in the marketplace, or in the courtroom, you need to be better prepared than your competition to win. At Cole Hargrave Snodgrass & Associates, we have more than 30 years of experience creating that strategic advantage for our clients across the nation.
Our highly skilled qualitative and quantitative research methods provide winning results for our clients, which include political candidates, corporations wanting to better understand their market advantage, and law firms working to win a high-profile case. We utilize our own call center to ensure the quality and accuracy of our data, and we skillfully review the results with each client so that data can be used to its full advantage.
We help our clients understand, change, and drive public sentiment.

Political Campaigns
Whether you are trying to win an election or pass a ballot initiative, today’s political climate is highly competitive and fierce. By understanding the voters’ mindset, you can better craft your messaging, and, when necessary, change that mindset. CHS’ nationally acclaimed quantitative and qualitative research makes it possible to understand constituent sentiments and how to use that information to communicate with any voter pool.
Marketplace Research
If you’re a retailer looking to move a specific product, a trade association trying to grow membership, or a corporation working to increase your B2B sales, you need hard data to formulate and shape the trajectory of your plans. CHS’ various research for your marketplace could include qualitative and quantitative research to better understand and influence your target audience.
Courtroom Research
If you need to support a change of venue request, better understand your jury pool, or develop the right messaging for your presentations in civil cases, having both qualitative and quantitative data at your fingertips can make a major difference. CHS’ decades of experience, combined with data we gather from our own call center, will give you that advantage against your courtroom competition.
Articles

Drummond Holding Steady
Sooner Survey: Volume 37 No. 1 ⎸February 9, 2026 ⎸With recent reports about the sheer amount of money individual candidates are putting into their respective campaigns for governor, it is no surprise that Oklahoma Republicans are becoming interested in the campaigns, and more than 80% of primary voters have already picked a candidate that they are at least leaning toward.

Are Oklahomans Ready to Raise Tobacco Taxes?
Sooner Survey: Volume 36 No. 5 ⎸September 16, 2025 ⎸More than 20 years ago, Oklahoma voters went to the polls and by a 7-point margin approved SQ 713 that increased the tax on cigarettes and tobacco products the equivalent of four cents per cigarette, or 80 cents per pack. At that time, more than 26% of Oklahomans were smoking, Today it is now below 16%. This 10 percent change would indicate that passing a cigarette tax may well be even easier today, and the polling certainly reflects that.

Drummond Expands Lead
Sooner Survey: Volume 36 No. 4 ⎸August 25, 2025 ⎸Recent news exposure has not been helpful for a potential gubernatorial run for Ryan Walters. Not only has his percentage in a Republican primary fallen, but his favorable to unfavorable ratio within his own party is as poor as any we have recorded during our more than 30 years of surveying Oklahomans.